Beauty business can cash in on Miss Wales pageant

Business in South West Wales are being given the opportunity to cash in on the revitalised Cellite Clinic sponsored Miss Wales competition – by fast-tracking their local girl into the competition final.

The offer from Cardiff agency Vibe, which works directly with Julia Morley, to guarantee a Welsh presence on the Miss World stage, will give local businesses the chance to stage their own local heat.

The winner of the heat will have a guaranteed place at the Miss Wales final in Cardiff on Friday 22 July. The local titles up for grabs are Miss Neath Port Talbot, Miss Carmarthenshire and Miss Pembrokeshire.

The Miss Swansea title has already been snapped up by Jumpin Jaks who will run their qualifier heat in the spring.

In the last two years, the Miss Wales competition – which has taken place in Swansea - has gone from strength to strength reaching the front pages of national media and attracting major sponsorship deals.

More women entered the 2004 competition than ever before, and Miss Wales 2004, Amy Guy from Wrexham, did better than any other British contestant at Miss World and has just been promoted to Miss UK.

Event organiser, Paula Abbandonato, said: “This is a great opportunity for local businesses, particularly those in the beauty, fashion and retail industry. There are a host of benefits available and we’d love to talk to anyone interested.”

Benefits of running the local heats – which will need to take place by the end of May - are listed onwww.misswales.co.uk.

mogen Thomas.